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What Are The Legal Requirements For Festivals?
If you’re asking this question, I’m going to guess that you have serious interest in running or promoting a festival. After 20 years in the events industry, we’ve had to deal with almost every type of legal requirement. But what type of festival and what are the legal requirements? In this short post, we explain…
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How do music festivals make money?
We’ve all been to at least one, music Festivals have seen massive growth in the past decade. In England alone, the sector value was worth £2.8bn in 2018. Ticketmaster suggests that a third of the UK population have attended a festival since 2016. Despite the 2020 pandemic, this number is expected to rise into the…
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How early should you start promoting an event?
Timing is a question that I get asked all the time from my University students. The honest answer is it depends on the type of events that you are promoting. I have over 20 years’ experience in marketing events, so I have a lot of experience to share, both good and bad! In this post,…
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How do I start a festival in my town? A 6-step guide
Running a festival can be a dream for many people. Others view festivals as a vital part of the social construct of any town, building social connections through society. Festivals can add social value but also have the potential to attract visitors from outside, thus helping to boost the local economy. This inevitably leads people…
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What is Event Insurance?
Having worked in and around events for the last 20 years, I understand the importance of having different kinds of events insurance to cover you for possible eventualities. Let me tell you; even with the best planning, things can go wrong and often they do! This information covers the UK events industry, so while similarities…
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What equipment is needed to start an event planning business?
Are you thinking about setting up your own event business? Looking to find out what equipment you’ll need? keep reading! Are you want to escape the daily grind of your commute, or you feel trapped in a corporate environment that isn’t meeting your creative needs? Maybe you already involved with the events industry in some…
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How are ticket prices determined?
Determining ticket prices for your event can be a tricky business, but it can be the single thing you need to get right for your event to be a success. It can be the difference between someone deciding to attend your events or tonight and maybe go to competitors. Event ticket prices can be determined…
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How to make your next event more successful: 10 tips
Event managers are often perfectionists who need to think on their feet when faced with all manner of challenges that come up during the event planning process. But what are the key ingredients to making your next event more successful? This post has 10 ways you can improve the chances of success: 1. Understand your…
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How to organise a film screening
Film screenings are a great way to fill a quiet night in a venue, raise money for charity or even to launch your own event business. In this post I’ll look at some of the key things you need to think about. Introduction I have organised countless film screenings in the last 20 years and…
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14 Festival Sponsorship Ideas
Sponsors can add an important revenue stream to your festival that helps to keep it open year after year so this article looks at some of the ways you could increase potential opportunities for your event. Firstly, it’s worth mentioning that sponsorship doesn’t fit all festivals and events and you should carefully consider how it…
