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  • What is an event? Surprising Secrets….
    Article, Event Planning

    What is an event? Surprising Secrets….

    March 13, 2023

    Events unite people and foster shared experiences. Whether they be sports games, music festivals, wedding ceremonies, or birthday parties. What is an event, and why is it taking place? I’ve…

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  • Start An Event Venue Business: A FREE Guide
    Article, Event Business, Event Venues

    Start An Event Venue Business: A FREE Guide

    January 25, 2023

    Are you looking to start your own event venue business that promises big profit but is also full of fun and excitement? If so, an event venue business could be the perfect…

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  • What Are The Different Types Of Events? Learn what YOU need to know!
    Article, Event Business

    What Are The Different Types Of Events? Learn what YOU need to know!

    December 5, 2022

    I’ve had the privilege of working in the events industry for over 25 years, so I’m very familiar with the different event types. In this post, I’m going to try…

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  • How do venues make money?
    Article, Event Venues

    How do venues make money?

    June 6, 2022

    Event venues come in all shapes and sizes, but often there are common income sources across each. Understanding what these are and how to maximize them is key to turning…

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  • What is Event Design?
    Article, Event Planning

    What is Event Design?

    November 16, 2021

    The concept of event design is often confused with just being about the event decoration, but it goes much beyond that. With over 20 years of experience in events, I…

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  • What is an event marketing plan?
    Article, Event Marketing

    What is an event marketing plan?

    October 13, 2020

    I spent ten years promoting events in music venues, so I have written quite a few marketing plans in my time. There are variations to these depending on the sector…

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  • What is the best Bluetooth card machine for events?
    Article, Event Business

    What is the best Bluetooth card machine for events?

    October 2, 2020

    There are a range of Bluetooth card machines available on the market today, way more than there were a couple of years ago. Sidestepping away from the chunky and unsightly…

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  • How to organise a street food festival
    Article, Event Planning

    How to organise a street food festival

    September 23, 2020

    Street food festivals are a great way to bring a host of people together with one common shared passion, food and drink. Street food festivals have become even more popular…

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  • How to start a mobile bar business
    Article, Event Business

    How to start a mobile bar business

    September 10, 2020

    From my experience at both indoor and outdoor events many lend themselves perfectly to having mobile bars serving at them. The expectation now, when going to an event, often is…

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  • What Does A Concert Promoter Do And How To Get Started
    Article, Event Business

    What Does A Concert Promoter Do And How To Get Started

    August 3, 2020

    Being a concert promoter isn’t necessarily for the faint-hearted. You have to have a passion for the music you want to promote and a good work ethic to succeed in…

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About Me

I’m here to help new and growing event planners cut through the chaos. With real-world advice, smart systems, and practical tools, I make it easier to plan events that actually work — without the overwhelm.

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